Helene Davis
HELENE DAVIS opened Helene Davis Public Relations in April 2005. The firm is committed to providing comprehensive, personalized service to a select number of cultural clients from both the for-profit and not-for-profit sectors. Helene's areas of expertise include promotion and publicity, institutional identity and branding, benefit and gala promotion, and strategic planning, as well as providing counsel on audience and market research and advertising. She has developed long-standing, established relationships with editors, writers and producers in print, web and broadcast media. Helene co-founded Cohn Davis Associates in 2000. Clients included New York and national performing arts and cultural institutions, national and international theater and dance companies, arts festivals, performing artists, television and theater productions, orchestras, and international architects. Cohn Davis Associates also specialized in the launch of major new or expanded cultural facilities and architectural projects throughout the United States. The firm's diverse client list ranged from the opening of the new Frank Gehry-designed performing arts center at Bard College to Petrossian Restaurant, Jazz at Lincoln Center, and many off-Broadway plays and musicals. As President of Helene Davis Publicity from 1998 until 2000, she developed and implemented promotional campaigns for a variety of Broadway and off-Broadway productions, including Swing!, Smokey Joe's Cafe (the longest-running revue in Broadway history), The Weir, Forever Tango, The Mystery of Irma Vep and The Most Fabulous Story Ever Told, among others. Other clients included the QVC television network, the Drama Desk Awards, The Alliance of Resident Theatres/New York (ART/NY) and Lincoln Center, Inc. Helene arranged celebrity coverage, features and interviews for Gladys Knight, Rick Springfield, Ben E. King, Anne Hampton Callaway, Gloria Gaynor, Pam Tillis, Lou Rawls, Tony Orlando, Elizabeth Ashley and Lea DeLaria, among others. From 1996 1998, Helene was Press Associate on the Broadway musical Chicago, arranging press coverage and marketing events on national television, in magazines, and personal appearances for Bebe Neuwirth, Joel Gray, Marilu Henner, Anne Reinking, and James Naughton. She returned to work on the celebration of the show?s 10th Anniversary extravaganza in 2006. From 1986 until 1996, Helene served as Director of Press and Marketing of the Manhattan Theatre Club, where she planned and supervised all press and marketing activities, including media coverage, annual subscription campaigns, focus groups, single-ticket sales, advertising, market research, video production, direct mail and special events. During her tenure, MTC's subscription base grew from under 5,000 to over 18,000 subscribers, the most in its history to date. At MTC, she created and supervised publicity and marketing campaigns for the Tony Award-winning Love! Valour! Compassion! starring Nathan Lane, Stephen Sondheim's Putting It Together starring Julie Andrews, and Sylvia starring Sarah Jessica Parker. As Director of Public Relations for the 92nd Street Y, from 1984 1986, she was responsible for the marketing and public relations of the entire cultural center, including classical music presentations, film series, lectures, classes for children and adults, as well as dance, poetry, education and social services programs. Helene is a member of A.T.P.A.M., the Association of Theatrical Press Agents and Managers. Bio as of March, 2009. American Theatre Wing programs, interviews and/or credits include: Working in the Theatre (video) Production: Love! Valour! Compassion! - April, 1995 - Watch now. Internet Broadway Database Listing (IBDB.com)